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11:19
Twitter is attempting to make promoted tweets a bit more personal. New " targeted tweets" let advertisers send sponsored messages to specific locations and devices.
Promoted tweets are paid-for messages that appear in search results and on your timeline. Brand owners can now make tweets for specific audiences on Twitter, instead of sending generic tweets to all users.
"Global brands that have different launch dates for several countries can send tailored messages at different times, customised for the users in each country," explains product manager Kevin Well.
If you're an iPhone app developer, you can target your ads to users on that device -- while Twitter fans on desktop and Android will never see the tweet.
Also, promoted tweets used to be real tweets that were posted to a company's followers, and then turned into advert. That's no longer the case -- brand owners can now compose adverts right from the ad portal.
The feature is now available to all advertisers, globally, who use promoted tweets. Wells says that sponsored tweets are more likely to appear if they are clicked on, so "advertisers are rewarded for messages that resonate with audiences".
A recent report in the Wall Street Journal said that Twitter generates the majority of its revenue from adverts shown on mobile devices. On advertiser said the "results were staggering" -- a million people interacted with its advert, with roughly 70 percent of those clicks being from a phone or tablet.
Source : Wired
